Space2 has slowly become the shop online to buy furniture for the spare room. Pepper's brief was to take the customers mindset across the hallway and into the master bedroom. In short Space2 want to be the number one website for bedroom and home office furniture.
The brand was audited, their customers were segmented and a new positioning evolved. It was important that the current clientele wasn't alienated with a brand dream at odds with business realities.
A strapline was created to reflect their status Life. Style.
Their furniture was stylish, competitively priced and most importantly built for purpose. A new logo was created, followed by a brand identity that was primarily built for online channels, but robust enough for any offline channels that may be required.
Last but not least, a new website was created, with a lot of time spent making the purchasing online a fully intuitive process. Whilst offering a platform for a more 'worldy chic' range of furniture.
Whatever it takes means...
The rebrand of Space2 has worked really hard at not only attracting new customers, it has kept it's core customers too and has even worked as an aspiration piece for Space2's buyers as well.
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