If winning a holiday every year for the next 10 years seemed like a big prize, winning a decade of happiness was even bigger.

When Sunparks Europe, based in Brussels came to us with an idea for driving awareness and more importantly bookings we were only too happy to help.

Their family holidays are very hands on, with plenty of activities encouraged from bike riding to exploring the countryside. We wanted the visual identity to reflect this grounded approach, especially as most of the campaign was conducted online.

After creating the line 'Win a decade of happiness' we then created an illustrated family, complete with dog, to bring the promotion to life. This typical Sunparks family drove brand awareness across the UK and Europe.

Whatever it takes means...

Taking a big promotion and making it bigger, then driving it across Europe.

For more information click here

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