British Gas has been sponsoring swimming from the paddling pool to the podium for nearly four years now. Part of that sponsorship has been focused on supporting the British Swimming team all the way up to the Olympics and beyond.
To congratulate the 290 elite swimmers for reaching London 2012, British Gas gave them each an underwater camera for them to record the best moments behind the scenes. To make the gift seem even more elite, we created bespoke packaging with a message of support.
The elite swimmers were then asked to share their experiences with the world by uploading their films to a facebook page.
Whatever it takes means...
What could have been a nice, but non descript gift became a real device of support with the right messaging and packaging that carried the British Gas brand to the forefront of the swimmers minds before the action really started.
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